Senior living provider sees increase in media coverage
Watermark Retirement Communities is a national senior living provider with 50 communities – and growing – across the nation. Their team hired me to managed the media relations program for their three Florida properties – The Watermark at Trinity in Pasco County, The Fountains at Boca Ciega Bay in St. Petersburg and The Fountains at Lake Pointe Woods in Sarasota.
Over the last several years, I’ve worked with their local and national team to increase awareness in the local community through a mix of outreach efforts, including press releases, pitches, photo submissions, community calendar postings, letters to the editor and guest columns in national trade publications.
In addition to increasing the community’s exposure in their respective media markets, these efforts have also helped improve the sales process – providing positive stories to share with prospective residents and their families.