Content Marketing
Engage your audience and showcase your expertise
Many brands have turned to content marketing in recent years because it provides a cost-effective way to distribute valuable, relevant content that drives business decisions.
This strategic marketing approach puts the power in the hands of the brand and creates multiple touchpoints – including blogs, social media, and newsletters – where businesses can showcase their expertise and support customers throughout the sales process.
Over the years, I’ve worked with businesses of all sizes to create compelling content that supports business goals and educates consumers. Whether you’re new to the content marketing game or are looking to revamp your existing strategy – I can help.
My Services
01
Blogs
Maintaining an active blog is one of the best ways to drive SEO and help people find you online.
Blogging is also a valuable resource to keep you connected with your audience and showcase your expertise.
02
B2B Social Media
Gone are the days where social media was just for personal connections. Businesses today are leveraging social media to connect with likeminded professionals and fill the sales funnel. This is true for both B2C and B2B brands..
03
B2B Newsletters
With the bulk of business communications taking place online, B2B newsletters are a great way to stay connected with your customers, prospects and leads. Robust analytics also provide real-time feedback on what your contacts are most interested in.
“Since working with Kasey and her team, our posts ‘pop’ and generate much more traction with followers. Our enhanced social presence drives traffic to our website and if that helps us stay ‘top of mind’ for someone who can refer us or needs IT services themselves then those posts have done their job!”
— Kristin Johnson, Market Development Director, Atlas Professional Services