Struggling to connect with your target audience?
With the traditional media landscape shrinking and the rise of “fake news” threatening the credibility of news coverage, organizations must find new ways to connect with their audiences and showcase their expertise.
Owned media – outlets that are “owned” by the organization such as blogs, newsletters and social media – are becoming increasingly more important to connect with clients, prospects and/or donors, and achieve business goals.
A regular content marketing program that leverages these outlets puts the power in your hands and allows you to regularly connect with the people who matter. All while strengthening brand awareness, enhancing understanding of your products and services and improving lead conversion.
stay top of mind
Sending out regular communications – such as a newsletter or social media posts – is a great way to get in front of your target audiences. It will also ensure that you are the first person they think of when they need your product or service.
connect the dots
Content that educates readers on trends, challenges and solutions will help position your organization as an expert in the field. It can also help connect the dots between their challenges and your solutions, creating warm leads for your sales team.
Improve Brand Awareness
The more you get in front of your audience, the better they will recognize your brand. Increasing your online presence can also improve credibility and drive traffic to your website.
why work with me?
Over the years, I’ve helped countless organizations share information and generate leads through blogs, social media and newsletters.
Whether you are new to the world of content marketing or are a veteran looking to build your following – I can help.
"When I started my blog, my goal was to increase organic search rankings and create a resource for patients to educate them about their dental health. Kasey has helped me to achieve both. She’s able to take tough topics and distill them in a way that is easily understood by my patient base, while our website has jumped up to the first page on Google. Because of this, our practice has grown and I’m seeing more patients who are educated about their options before they enter the practice."