Interested in getting your organization or leadership in the news?
With the number of news outlets shrinking by the day, connecting with journalists and publications that reach your audience can be a moving target that seems impossible to hit.
Yet, securing news coverage can have a powerful impact on organizations. It is one of the most cost-effective ways to get in front of key decision makers and can position your leaders as experts in their field, thus increasing credibility and enhancing your reputation.
For organizations with a small budget – including non-profits – news coverage is also a great way to get in front of your target audience without the investment of advertising dollars.
Regular news coverage can put your name in front of thousands of key decision makers and increase brand awareness in your industry or community. With media outlets today covering a wide range of topics – from industry-specific national magazines to hyper-local blogs – it’s also a great way to reach a specific audience with your unique message.
Because news organizations typically vet individuals and companies before including them in their stories, news coverage comes with an implied third-party endorsement from the media outlet. Being quoted in the news therefore implies that you are who you say you are and your organization is the real deal. This is something that advertising can’t buy.
Regular news coverage featuring your leadership team will help showcase your organization’s expertise and position leaders as experts in their field. Placements that point to your products and services will also help connect the dots for consumers in need of your solutions and complement existing advertising and marketing spend.
why work with me?
During my more than decade of experience in the public relations industry, I’ve secured thousands of placements for clients across a broad spectrum of industries – from global health information providers looking to get placed in national healthcare magazines to local non-profits hoping to share their story on the local news.
Whether you have a specific service you want to promote or are looking to increase name recognition in your industry – I can help.
Full service media relations programs
Guest columns/bylined articles
"Watermark Retirement Communities has no shortage of incredible stories and potential news items and that’s definitely the case with our three communities in Florida. Kasey not only expertly prioritizes these stories, but shares them with traditional and non-traditional media effectively, efficiently and professionally. Thanks to her expertise, we are seeing more coverage than ever before."