So, you’re interested in working with a public relations team? Now comes the difficult part of selecting the agency or individual you want to manage your project. While working with an agency might seem like the best way to go, working with an independent PR practitioner can also have its perks.
Securing news coverage or “media relations,” is a key component in most public relations strategies. Whether you are looking to connect with industry peers or the local community, getting in the news can have a number of benefits for your organization or non-profit.
Small budgets can often keep nonprofits from leveraging the power of public relations. However, with a little know-how and a bit of resolve, even organizations with little or no budget can make their way into the local news.