Local nonprofit finds its voice
Tampa-based nonprofit BeHomebase formed in the summer of 2015 when a group of friends recognized the desperate need for foster homes for teens entering the system of care.
With two social workers, a graphic designer, web developer and their passionate support team – the group needed someone to help clarify their message and draft content before their official launch.
That’s where I came in. After meeting with the team and hearing their heart for local teens, I volunteered to walk them through a strategic marketing plan and help with various copywriting needs. With everyone in one room, we sat down and defined their goals, objectives and mission, identified target audiences and drafted key messages for each audience.
In addition, I helped the team craft various marketing content, including website content and the script for a short video that could be shared online.
These messages, along with regular social media sharing, helped the team recruit their first foster family less than 6 months after their launch.