3 Reasons your company should be blogging
The irony is not lost on me that writing this blog has been on my to-do list for over 6 months. But it’s one that I keep coming back to because blogging is such a powerful tool for businesses – mine included. While creating and maintaining a company blog may seem like a daunting task, there are a number of benefits that it can bring.
Without further ado, here are three reasons your company should be blogging:
1. It’s a great way to showcase your expertise
When a prospective client is researching your business, the first place they will likely go is your website. A company blog is a great place to share your expertise and discuss topics that are not well-suited for your static website pages.
When coming up with topics, consider answering frequently asked questions or addressing challenges that your customer base is facing. For instance, a dentist might blog about a procedure that patients have questions about, while a healthcare consulting firm could blog about how a new regulation will impact their clients’ business.
Freely sharing your expertise on these topics will also help position your team as experts in their field.
2. Regular blogging boosts SEO and web traffic
Regular blogging has been proven to increase website visibility and boost your page’s organic search engine rankings. That’s because each blog is considered a new page on your website, and new (original) content is one of the biggest factors that search engines look at when determining search rankings.
Each blog also provides the opportunity to use new or different keywords (and hopefully rank in those keyword searches, as well). In a nutshell: more pages + more keywords = more chances your website will appear in online searches and people will find your company organically.
3. News opportunities are shrinking
With limited space to report the day’s news - and fewer resources than ever - newspapers and TV stations are having to make tough decisions about which stories to run. Opportunities are limited and securing news coverage is more cut throat than ever.
A blog is a great way to connect with clients and share news YOU find noteworthy - from new hire announcements to commentary on industry trends. An added bonus: You control the message and can share the story that you envisioned, rather than relying on the media to interpret your message.